Research Profile

Real-life human behavior can only be understood through a combination of social and behavioral sciences. Bringing the parts together is my primary research interest. I am particularly interested in understanding how culture shapes cognition (mental processes) and the other way around.

Research interests:

  • Culture and cognition; Identity and self-esteem; Motivation and social change/stability; Social sustainability

  • Close relationships; Romantic Love; Non-monogamy; Sexuality; Individualization

  • Interdisciplinary theory; Conceptualization; Visual models

  • Qualitative methodology; Focus groups; Interviews; Discourse Analysis


Peer-reviewed articles

Jodén, H & Strandell, J. (2021). Building Viewer Engagement Through Interaction Rituals on Information, Communication & Society. Link.

Anker Nielsen, L & Strandell, J. (2020). Testing, filtering, and insinuating: Matching and attunement of emoji use patterns as non-verbal flirting in online dating. Poetics, 83. Link.

Strandell, J. (2018). Increasing marriage rates despite high individualization: Understanding the role of internal reference in Swedish marriage discourse. Cultural Sociology. 12(1): 75-95.

Strandell, J. (2017). Self-esteem in action: from direct causality to motive and mediator of self-performative action. Culture & Psychology. 23(1): 74–87.

Strandell, J. (2016). Culture, Cognition and Behavior in the Pursuit of Self-Esteem. Poetics, 54: 14-24.

Book chapters

Strandell, J. (2019). Bridging the vocabularies of dual-process models of culture and cognition. Oxford Handbook of Cognitive Sociology. Eds: Brekhus, Wayne & Gabe Ignatow. New York: Oxford University Press.


Strandell, J. (2017). Culture-Cognition Interaction: Bridging Cognitive Science and Cultural Sociology. Doctoral dissertation, University of Copenhagen.