Jacob Strandell
Ph.D. Cognitive Sociology
I constantly think about two things: Human behavior and Efficiency. In everything - from exercise to investments and research. This makes me a pragmatic generalist in the social and behavioral sciences and a bit of a 'scientific problem-solver,' who asks big questions and seeks to improve science.
Most of my academic research involves coming up with creative solutions where conventional methods get 'stuck'. For example:
why marriage once again attracts young Swedes
how self-esteem influences behavior
the importance of emoji use for chemistry in online dating
how cognitive science can be used to understand the influence of culture
All research has three things in common: it is all about impactful ideas, always interdisciplinary and always big-picture. Look under the research section for details!
Currently I am a consultant at an analysis firm doing contract research about youth attitudes and behavior for a broad range of clients, from international tech companies to government agencies.
Prior to this I was a postdoctoral researcher at the Division for Environmental Communication (SLU), on a project to develop socially sustainable forms of environmental governance. Before that, I was an assistant professor at Uppsala University for 3 years following PhD-research at the University of Copenhagen with a dissertation about how cultural studies can learn from cognitive science.