I constantly think about two things: Human behavior and Efficiency. In everything - from exercise to investments and research. This makes me a pragmatic generalist in the social and behavioral sciences and a bit of a 'scientific problem-solver,' who asks big questions and seeks to improve science.
Most of my research involves coming up with creative solutions, where science has been 'stuck,' for a broad range of topics. For example:
why marriage once again attracts young Swedes
how self-esteem influences behavior
the importance of emoji use for chemistry in online dating
how cognitive science can be used to understand the influence of culture
All research has three things in common: it is all about impactful ideas, always interdisciplinary and always big-picture. Look under the research section for details!